The Executive Guide to Measuring Return on Marketing Investment
YOU'RE A MARKETING LEADER.
You work hard to bring revenue to your business and help your company grow. But it’s hard to show leadership the impact of your initiatives because the supporting data isn’t always clear. We get it.
That's why we've created this guide — to help you talk to your executive team about your data and how you use it to measure the impact of your marketing campaigns.
WHAT YOU'LL LEARN:
- How to think about return on marketing investment
- Understanding marketing attribution models and which is right for you
- Setting up infrastructure for marketing data integration
- How to measure marketing ROI
- How Silverback can help
And because we know busy executives often need a TL;DR, we’ve included a standalone one-page summary at the back of this guide. Use it to quickly show your leadership how important marketing data is to revenue attribution.
The rest of this guide is for you, so you can go to your next one-on-one armed with everything you need to know about measuring your revenue impact.
Fill out the form below and we will send you the PDF to your email inbox.