The Customer Journey in Consumer Services
AN ORIGINAL RESEARCH STUDY ON BUYER BEHAVIOR
In August, Silverback Strategies surveyed 1,066 US adults who recently purchased a service for themselves or their home. We’ve analyzed the data and have made the full report freely available to marketers like you.
This study sheds light on how buyers behave at each stage of their customer journey, and how marketers in consumer service industries can adjust their strategies and tactics.
WHAT YOU'LL LEARN:
- How you can get in front of buyers early in their customer journey
- What criteria buyers use to evaluate providers
- How many services providers buyers typically talk to in their journey
- What motivates buyers to leave online ratings and reviews
- How Silverback can help