The Customer Journey in Consumer Services

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The Customer Journey in Consumer Services

AN ORIGINAL RESEARCH STUDY ON BUYER BEHAVIOR

In August, Silverback Strategies surveyed 1,066 US adults who recently purchased a service for themselves or their home. We’ve analyzed the data and have made the full report freely available to marketers like you.

This study sheds light on how buyers behave at each stage of their customer journey, and how marketers in consumer service industries can adjust their strategies and tactics.

WHAT YOU'LL LEARN:

How you can get in front of buyers early in their customer journey
What criteria buyers use to evaluate providers
How many services providers buyers typically talk to in their journey
What motivates buyers to leave online ratings and reviews
How Silverback can help

625 N. Washington Street, Suite 250 | Alexandria, VA 22314
(571) 451-0549 | info@silverbackstrategies.com